Facebook Live. You’ve heard about it and you have a gut feeling you need to get it rolling for your business or brand, but you haven’t done it yet.
Don’t worry. You’re not alone.
A quick history lesson. Snapchat started the live video sharing back in 2011, and from there, apps like Periscope, Meerkat, and Facebook Live took it to a completely new level. The early adaptors used this new customer engagement method to their advantage and pretty soon people started taking notice. Now, you’d be hard-pressed to find a major brand out there that’s NOT using Facebook Live or some sort of live streaming to connect with their audience. The benefits are way too good to pass up.
- It’s a great way to provide unique content for your customers and client base. In an age where everything is the same an people are inundated with ads and posts, Facebook Live is a great way to stand out and be unique.
- It’s personalized. Small brands and companies are using it to show they are real people and “just like” their customers. Big Companies are using it the same way. They want to show they’re not just a giant corporation and put some relatable faces in front of the camera. And when you’re live, you can react to comments in real time. It’s a great way to truly engage your audience directly – there aren’t many other marketing channels out there with this capability!
Yet even with all these benefits, companies still struggle to implement an effective Facebook Live strategy into their marketing arsenal. One of the biggest problems we see is that businesses are having a hard time coming up with content that people actually want to watch. But even more than that… they’re not really planning out and thinking through their Facebook Live strategy or goals.
Yes, part of the appeal of Facebook Live is the unscripted, unedited, and unfiltered feel, but that doesn’t mean you want to just turn on your phone once a day and ramble on for 20 minutes with your kids screaming and your dog barking in the background. In fact, that may end up hurting your credibility more than it helps. It’s smart to plan out your live content just like you would anything else.
This is where Florida Sun Studios (a Fort Lauderdale based satellite remote production studio) comes into the picture. We offer an affordable and easy option for producing professional Facebook Live shows. You’ll be amazed to see that your Facebook Live show is produced and filmed in the same studios we use for news live shots. That means the entire broadcast, everything including the production, setup, and equipment, is broadcast quality! It’s light years ahead of simply propping up your phone in front of you or going on Facebook Live “selfie” style.
We’d love to brainstorm and discuss the ideas you have for a Facebook Live show and how we can help you produce it exactly how you imagine it in your mind. Click here to schedule a consultation.